How to Write a Better Web Page Title

Titles are everywhere. Some people are defined by titles, some people loathe titles, and others like giving titles. Why do we do this? With so much information getting processed by our minds everyday, we need a way to categorize these groups of associated content in a quick referencing way.

This is the same methodology a search engine applies when it crawls a page. When you title a page, you are telling a search engine or user what the page is supposed to be about. We've all seen the one sentence summaries of television shows on the T.V. Guide. It allows for quick referencing and decision making by telling us what the show is going to be about.

This is part of the reason why naming your page titles is so critical to getting your site ranked. I can't tell you how many times I have seen a site that had one of the following two titles throughout the entire site: "untitled" or "company name".

While having the company name on all the pages could be a potential branding strategy, chances are, most visitors to your site don't know your brand name yet and are looking for the product or service that you're selling. You could incorporate the company name into the title, but it should be placed after the main message you want to convey about that particular page.

Every page should have a unique title. While you may have a subject that needs to be explained over a few pages, you should use the page title as an index of information for the reader. Sites that sell multiple products should have a unique title for every product. If you can't make the time to make each page stand out, why would you expect that page to ever appear in a search engine?

If possible, you should try to place your keywords in the title, since this will help the search engine determine where your page should be ranked. Remember, the search engines rank each page individually, that's why it's so important to use proper naming methods.

When you determine which keywords to use, go for a 4 to 6 word title when possible. After 58 characters, the title in the search engine results page will be truncated and will not be visible to the reader. Also, the longer the title, the less weight is given to each word.

The entire time you are conjuring up titles, always keep the reader in mind first. While some phrases may rank well in the search engines, a reader may never enter that phrase and you'll lose that targeted traffic you were trying to reach. Sometimes the phrases work out well for both the user and search engine, and in those cases success is usually quick to follow.

How to create a Meta Description Tag for SEO ?

The keywords and phrases you use in your Meta description tag don't affect your page's ranking in the search engines (for the most part), but this tag can still come in handy in your overall SEO campaigns.



What Is the Meta Description Tag?



The Meta description tag is a snippet of HTML code that belongs inside the section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not important.



The proper syntax for this HTML tag is:



I used to believe that the purpose of the Meta description tag was twofold: to help the page rank highly for the words that were contained within it, as well as to provide a nice description in the search engine results pages (SERPs). However, today it appears that, similar to the Meta keywords tag, the information you place in this tag is *not* given any weight in the ranking algorithms of Google, and only a tiny amount of weight in Yahoo's.



In other words, whether you use your important keyword phrases in your Meta description tag or not, it won't affect the position of your page in the SERPs for the words that are important to you. In fact, you could easily leave it out altogether.



But should you?



Well, if you're already happy with the "snippets" of text that the search engines post from your page in any given search query, then there's no reason to have a Meta description tag on your pages. However, it's important to note that the snippet the engines use will vary, depending on what the searcher typed into the engine.



Let's take a step back and look at what the search engines show in the SERPs. It can get a little bit confusing, but if you try out your own searches in the various engines, you'll have a better idea of what I'm talking about. The search engines are constantly changing this sort of thing, plus they all behave in slightly different ways, as you'll see in my examples.



At Google, if you search for a site by URL like this: www.highrankings.com, the snippet you see is the first instance of text on the page. Interestingly enough, on my home page, an image alt attribute tag is the first instance of words "on the page," and that's what shows up as part of my "snippet" for this particular search. (The image is a clickable image, so this jibes with my other theory of Google indexing the words in the alt attributes of clickable images. See this forum thread from Dec. 2003.)



For this type of search, Yahoo displays the Meta description info. It's important to note that generally the only people searching using URLs are site owners trying to see if their pages are indexed. Therefore, you shouldn't worry too much about what you see under those circumstances.



So let's try something that a real person might search for when looking for what I have to offer -- how about "SEO copy"?

In Google, my Nitty-gritty handbook page shows up second in the results with the following snippet:



"... techniques: Search engine optimization (SEO) consultants who need to edit the existing copy of their clients' sites as a matter of course. ..."



Not the best of snippets, to say the least.



In this case, I don't have the phrase "SEO copy" in my Meta description tag, nor is it anywhere on the page as a complete phrase. Because of this, Google has simply found instances where the word SEO and the word copy were near each other, and used the surrounding text as the snippet.



Now, if I felt that "SEO copy" was a viable keyword phrase that people might be searching on, I may want to adjust my page accordingly so that the phrase appeared in my Meta description tag as well as somewhere in the body text. Again, this is not because it would help it to rank highly, but because I would receive a more suitable description that was more in tune with what the searcher was looking for. One can surmise that they might be more inclined to click on my listing in that case.



Let's look at Yahoo for the same phrase. They've ranked the page at #3, and used the following snippet:



"Learn SEO copywriting with Jill Whalen's special report -- The Nitty-gritty of Writing for the Search Engines."



Now that's a good snippet! Well, guess what? That's my Meta description tag for that page. Even though the exact phrase wasn't in the tag, and neither was the word "copy," Yahoo still chose to display it for this search query. I'm guessing this is because that phrase is actually nowhere on the page, other than in the Title tag. So with Yahoo, having a decent Meta description tag was very worthwhile in this instance.



More Tests



I also recently discovered that when I tested a nonsense word in the Meta description tag of a page (with the word not appearing elsewhere on the page), Google did not find it. But when I added the word to the visible text copy on the page, Google would bring up the test page when the nonsense word was searched for. Not only that, but it displayed that part of the Meta description tag where the nonsense word appeared.



In Yahoo, my nonsense-word test page was found, even if the word appeared only in the Meta description tag and nowhere else on the page. Interestingly enough, however, Yahoo didn't display the part of the tag where the word was placed. They displayed only the beginning of the description, and cut it off after about 45 words. I purposely placed my nonsense word deep into my description tag to see if it would get picked up. In this case, the word appeared as the last of 138 words in the tag. I'll probably add even more words at some point to see if there's any cutoff point where Yahoo will stop indexing.



Other Engines



I also tested a few searches at Teoma and MSN. Each engine is slightly different in how they display the Meta description tag. Teoma seems to find the words in the tag, but doesn't necessarily display them. When I searched for a unique sampling of text from one of my tags, Teoma found the page, but chose to display the first sentence on the page instead. Not surprisingly, the current MSN search worked the same as Yahoo. However, MSN's search technology preview (which is the new engine they're working on) behaved similarly to Google on all tests regarding Meta descriptions.



My new recommendation for this tag is not to worry too much about it. If you have some great call-to-action statements utilizing your keyword phrases on your Web pages, they will probably show up in your snippets at the engines. But since it's easy enough to create a compelling sentence or 2 that incorporates your main keyword phrases, you might as well do this for your Meta descriptions.



Certainly, the more control you have over your listing in the SERPs, the more clickthroughs you should see. If your Meta description tags can help with that, then it's certainly worth the time to create compelling, keyword-rich ones.

How to generate SEO Report for your website?

This article describes how to generate an effective SEO report for your website to improve Search Engine ranking. I will also describe how and which SEO report you should prepare to analyze the SEO worthiness of your website.

Generating an effective SEO Report is one of the most vital part of whole SEO process. Before you start Search Engine Optimization you need to have a full report prepared for your website. You also keep in mind which reports you would like to generate.

Title Tag Report
Title tag is important not only from SEO perspective but also from readability aspect. Title tag tells us all about your web page. A page title is like a human name and provides us much valuable information about the web page. It is vital to know that the tile for each page should be different and shall be coherent with that page content only. The title tag is enclosed in title tag

E.g.
SEO, PPC, SEM, Search Engine Optimization | SwamiSEO

Note that the main website name is added in the last.

Meta tag Keyword Report
The keywords are undoubtedly the most important part of the search engine optimization. The older search engine robots heavily relied on meta tags and keywords played a very important role in letting robots find out the information about a web page. Most modern robots still rely on it but they now also utilize other methods to find out the most relevant page for any given keyword. The keyword meta tag is enclosed in following element. Below is an example of keyword meta tag



There are no fixed guidelines for the number of keywords which you can include but obviously you should not end up in over utilizing this feature which can jeopardize your SERPS position.

Meta tag Description Report
Description meta tag is brief details about the page and it shall be kept brief. An example of description meta tag.



Body Text
All the content between tags constitutes the body of any web page. This is the place where all of your main body contents are. It is noteworthy to remember that the search engine robots do not see the page in same way as human eyes see. They read the page in an order. So the order of body text is also important and you should take care of it. A good SEO report shall generate the body contents and should provide a description of it.

H1 tag
Some of search engines give importance to H1 tags so you should insert H1 tag which can be the main keyword of that page also the placement of the H1 tag is important.

H2 tag
Though optional you should also check for the existence of H2 tag in the page Body.

H3-H5 tags
I would not recommend to use H3-H5 tags as they do not offer any value addition and instead you are forced to use these tags instead of normal

tags which are easy to work with.

URL
Though optional but choosing the URL for your website should be considered with utmost importance. If you gave already have your URL registered then you can do nothing about it. But if you are still thinking of a suitable URL then keeps it matching with your website's main keywords.

To sum up a complete SEO report shall consist of followings

- Title tag Analysis
- Keyword Density Report
- Keyword Meta tag Report
- Description Meta tag Report
- Body Text Report
- In page Link Report
- Link Popularity Report
- Outbound Link Report
- IMG ALT Attribute Report
- Top 1o inbound Link Optimizer Report
- Keyword Density Report
- Keyword Prominence Report
- Page Rank Report
- Anchor Text Report
- Comprehensive Summary
- Suggestions for Optimization

Tools for generating SEO Report
There are many useful SEO Report generating tools, most of them are commercial but you can also find a lot of free tools which could be very useful.

SEO Resources
SwamiSEO has plenty of free useful resources available on SEO report.

How to create a Meta Description Tag for SEO ?

The keywords and phrases you use in your Meta description tag don't affect your page's ranking in the search engines (for the most part), but this tag can still come in handy in your overall SEO campaigns.



What Is the Meta Description Tag?



The Meta description tag is a snippet of HTML code that belongs inside the section of a Web page. It usually is placed after the Title tag and before the Meta keywords tag, although the order is not important.



The proper syntax for this HTML tag is:



I used to believe that the purpose of the Meta description tag was twofold: to help the page rank highly for the words that were contained within it, as well as to provide a nice description in the search engine results pages (SERPs). However, today it appears that, similar to the Meta keywords tag, the information you place in this tag is *not* given any weight in the ranking algorithms of Google, and only a tiny amount of weight in Yahoo's.



In other words, whether you use your important keyword phrases in your Meta description tag or not, it won't affect the position of your page in the SERPs for the words that are important to you. In fact, you could easily leave it out altogether.



But should you?



Well, if you're already happy with the "snippets" of text that the search engines post from your page in any given search query, then there's no reason to have a Meta description tag on your pages. However, it's important to note that the snippet the engines use will vary, depending on what the searcher typed into the engine.



Let's take a step back and look at what the search engines show in the SERPs. It can get a little bit confusing, but if you try out your own searches in the various engines, you'll have a better idea of what I'm talking about. The search engines are constantly changing this sort of thing, plus they all behave in slightly different ways, as you'll see in my examples.



At Google, if you search for a site by URL like this: www.highrankings.com, the snippet you see is the first instance of text on the page. Interestingly enough, on my home page, an image alt attribute tag is the first instance of words "on the page," and that's what shows up as part of my "snippet" for this particular search. (The image is a clickable image, so this jibes with my other theory of Google indexing the words in the alt attributes of clickable images. See this forum thread from Dec. 2003.)



For this type of search, Yahoo displays the Meta description info. It's important to note that generally the only people searching using URLs are site owners trying to see if their pages are indexed. Therefore, you shouldn't worry too much about what you see under those circumstances.



So let's try something that a real person might search for when looking for what I have to offer -- how about "SEO copy"?

In Google, my Nitty-gritty handbook page shows up second in the results with the following snippet:



"... techniques: Search engine optimization (SEO) consultants who need to edit the existing copy of their clients' sites as a matter of course. ..."



Not the best of snippets, to say the least.



In this case, I don't have the phrase "SEO copy" in my Meta description tag, nor is it anywhere on the page as a complete phrase. Because of this, Google has simply found instances where the word SEO and the word copy were near each other, and used the surrounding text as the snippet.



Now, if I felt that "SEO copy" was a viable keyword phrase that people might be searching on, I may want to adjust my page accordingly so that the phrase appeared in my Meta description tag as well as somewhere in the body text. Again, this is not because it would help it to rank highly, but because I would receive a more suitable description that was more in tune with what the searcher was looking for. One can surmise that they might be more inclined to click on my listing in that case.



Let's look at Yahoo for the same phrase. They've ranked the page at #3, and used the following snippet:



"Learn SEO copywriting with Jill Whalen's special report -- The Nitty-gritty of Writing for the Search Engines."



Now that's a good snippet! Well, guess what? That's my Meta description tag for that page. Even though the exact phrase wasn't in the tag, and neither was the word "copy," Yahoo still chose to display it for this search query. I'm guessing this is because that phrase is actually nowhere on the page, other than in the Title tag. So with Yahoo, having a decent Meta description tag was very worthwhile in this instance.



More Tests



I also recently discovered that when I tested a nonsense word in the Meta description tag of a page (with the word not appearing elsewhere on the page), Google did not find it. But when I added the word to the visible text copy on the page, Google would bring up the test page when the nonsense word was searched for. Not only that, but it displayed that part of the Meta description tag where the nonsense word appeared.



In Yahoo, my nonsense-word test page was found, even if the word appeared only in the Meta description tag and nowhere else on the page. Interestingly enough, however, Yahoo didn't display the part of the tag where the word was placed. They displayed only the beginning of the description, and cut it off after about 45 words. I purposely placed my nonsense word deep into my description tag to see if it would get picked up. In this case, the word appeared as the last of 138 words in the tag. I'll probably add even more words at some point to see if there's any cutoff point where Yahoo will stop indexing.



Other Engines



I also tested a few searches at Teoma and MSN. Each engine is slightly different in how they display the Meta description tag. Teoma seems to find the words in the tag, but doesn't necessarily display them. When I searched for a unique sampling of text from one of my tags, Teoma found the page, but chose to display the first sentence on the page instead. Not surprisingly, the current MSN search worked the same as Yahoo. However, MSN's search technology preview (which is the new engine they're working on) behaved similarly to Google on all tests regarding Meta descriptions.



My new recommendation for this tag is not to worry too much about it. If you have some great call-to-action statements utilizing your keyword phrases on your Web pages, they will probably show up in your snippets at the engines. But since it's easy enough to create a compelling sentence or 2 that incorporates your main keyword phrases, you might as well do this for your Meta descriptions.



Certainly, the more control you have over your listing in the SERPs, the more clickthroughs you should see. If your Meta description tags can help with that, then it's certainly worth the time to create compelling, keyword-rich ones.

4 Key Things To Start Your Online Forum Community

I know there are a lot of you who are have heard about the awesome power of having an online forum community. You have probably already been active in numerous forums and have begun to create a network of friends on these forums.


Next thing that goes through your mind is, “Why don’t I start a Forum of my own!� So you go ahead and begin to research on how to do it and realize that starting an online forum community is a lot harder than you thought!

Well, this article is about how to go about starting your own online forum in the easiest way possible. So lets here we go:

1. Establish Your Niche Topic for the Forum.

I have seen a lot of forums that I go to and they cover anything and everything in their forum. Now it is always good to have a “Chit Chat� or “Lounge� area of your forum to give members an opportunity to talk about anything. However, the success of your forum is to have a specific niche topic that will not only get your forum indexed by the search engines, but something that will attract your core audience.

This is one of the biggest obstacles to overcome even though it may seem the easiest thing to understand. Many novice forum webmasters see that they can add as many categories and sub-forums as they can in their overall website forum, and the main topic gets lost. In turn, when a visitor does happen to come the website, they are turned off by a ‘General’ forum.

2. Select the best Web Forum Script

There are so many forum scripts out there in which this is another huge major obstacle a novice webmaster comes across.

Your first tendancy will be to use the forum script that the forum you are most active on uses right? Ha! I caught you!

Now there is nothing wrong with this, but sometimes these forums scripts are so modified and ‘hacked’ as is sometimes referred to modified forum scripts that it will be hard for you to create one just like your favorite forum.

I would suggest to start off with a free forum script that has the feature to ‘migrate’ forum information to another forum script. For example. Start off with the free forum script phpBB. This is by far the most powerful free script available. Even most web hosts have it part of their package that you can install on a single click (we’ll talk more about web hosts later).

Once you have phpBB installed, this is by far the best forum script in which other ‘paid for’ forum scripts have what is called ‘migration tools’ for. These migration tools is a script or tool that can transfer all of your forum information.

So for example, you website is successful and you wish to ‘change your forum foundation script’ to a ‘paid script’ such as vBulletin. vBulletin has a migration tool for phpBB, the process would be seamless and you wouldn’t lose any forum information.

The worst thing for a forum community is to have a lot of activity on the forum and then the webmaster decided to change the forum platform because the free one they started out with just doesn’t have all the features of other forum communities. So the webmaster changes the forum script and loses the forum information. I guarantee this will KILL your community.

So starting off with a wise plan in the beginning to grow is a huge step.

3. Selecting Your Web Host

The next thing after selecting what forum platform you wish to use, is the painfully hard decision of finding the right web host.

A web host is basically a company that ‘rents’ you space on their server for typically a monthly payment.

Now depending on your budget to start off with, I would say do a search on Google for the keyword: “Cheap Web Host�. You will see millions of results. Go through the websites of the top 10 results on your Google search and decide which one you need.

I URGE you DO NOT start a forum off in a ‘free web space’ or ‘free forum’ community. You are tied to that that web host and more than likely you will have tons of advertisements on your site that will annoy your members and more than that, it really screams that that your website is not a ‘permanent’ home for your members. Perception plays in key role in the success of your forum. If you forum looks and feels hard to use. No one will use it. Would you?

Please stay away from free forum web hosts!

Either way, you’ll be spending a few bucks a month on web hosting, but as you build your community you can slowly introduce your own Google Adsense or Banner Ad campaigns that will make you enough money to cover your web hosting costs and in many cases, enough to pay for your gas that month and more even more!

Select a web host within your budget, and make sure that the host you select allows you to have forums. Since forums consume a lot of what is called ‘bandwidth’ and web space, some budget web hosts have a maximum on how much bandwidth and web space to use.

From my experience, if you start off with at least 1GB of space and 5 GB of bandwidth. That is MORE than you will need until your forum community is large enough to pay for itself on a larger web host, or even lease your own what is called ‘dedicated server’. Do a web search on Google for what a dedicated server is to find out more.

A solid and reliable web host is one that answers customer support in a timely manner. Make sure that before you decide on a web host to contact that web host via their toll free phone number or support email. If they don’t answer quickly back to a potential customer how would they respond once they know you are a customer?

Do you homeword and make sure you are comfortable with the web host you choose because the last thing you need is to have to move web hosts and lose potential forum community information.

4. Driving Traffic to your Forum

Once you have everything up, you selected your niche, you found your forum community script, you installed it on a reliable host, you expect a flood of visitors to join as a member!

This is where the make it or break it part of the forum comes into play. If you have no visitors or members participating, your forum won’t grow.

My advice is to start off the circle where you began. Within your network of online friends. These days with so many forums and social networking websites, there are so many to choose from why should anyone join YOUR forum?

Well, you can use this network of websites to your advantage. Start off with the forums you are active in. If they allow you to advertise your forum or website, do it. Otherwise add a link to is in your signature. If you have thousands of posts your link on that forum will appear in thousands of places instantly!

Then go to other forums relevant to your topic and try to be active there with a link in your signature back to your website.

Announce your website launch to your friends in your Messenger systems.

Better yet! Try to do a marketing trick of giving away something to a random member once a week.

Above all, make sure YOU are active. Even if noone posts anything that day. Go in and post. Try to provoke a conversation with your posts. Once members join and are active give them the honor of being initial moderators of your forum. This will encourage them and make them feel like they are part of your forum community and will keep their loyalty to your forum. In turn what will they do? Tell THEIR friends about it. Now you are beginning to see what is called a ‘viral’ effect to driving traffic to your website.

Most of all, do not give up. Keep talking about your forum and inviting people to join. The more passionate and excited you are about your forum, the more others will see that in you and your friends and will be willing to spend time on your forum to build it up.

Once you go through these initial steps to starting your online forum community you are on the right track to have a successful community. Once this happens, you can easily think about even being able to earn money from your website that will cover your costs and place some ‘spare change’ in your pocket. This is all of course if you have the right niche, the right forum script, the right webhost, and the right methods to drive traffic to your forum! To your success!

Increase your alexa rank with 20 easy tips!

For putting your site ahead on alexa rating, It is important to emphasize that you should devote most of your efforts in growing your site audience alongside integrated implementation of any of the following tips below.

1. Install the Alexa toolbar or Firefox’s SearchStatus extension and set your blog as your homepage. This is the most basic step.

2. Put up an Alexa rank widget on your website. I did this a few days ago and receive a fair amount of clicks every day. According to some, each click counts as a visit even if the toolbar is not used by the visitor.

3. Encourage others to use the Alexa toolbar. This includes friends, fellow webmasters as well as site visitors/blog readers. Be sure to link to Alexa’s full explanation of their toolbar and tracking system so your readers know what installing the toolbar or extension entails.

4. Work in an Office or own a company? Get the Alexa toolbar or SS Firefox extension installed on all computers and set your website as the homepage for all browsers. Perhaps it will be useful to note that this may work only when dynamic or different IPs are used.

5. Get friends to review and rate your Alexa website profile. Not entirely sure of its impact on rankings but it might help in some way.

6. Write or Blog about Alexa. Webmaster and bloggers love to hear about ways to increase their Alexa rank. They’ll link to you and send you targeted traffic (i.e. visitors with the toolbar already installed). This gradually has effects on your Alexa ranking.

7. Flaunt your URL in webmaster forums. Webmasters usually have the toolbar installed. You’ll get webmasters to visit your website and offer useful feedback. It’s also a good way to give back to the community if you have useful articles to share with others.

8. Write content that is related to webmasters. This can fall in the category of domaining and SEO, two fields in which most webmasters will have the Alexa toolbar installed. Promote your content on social networking websites and webmaster forums.

9. Use Alexa redirects on your website URL. Try this: http://redirect.alexa.com/redirect?www.doshdosh.com . Replace doshdosh.com with the URL for your website. Leave this redirected URL in blog comments as well as forum signatures. This redirect will count a unique IP address once a day so clicking it multiple times won’t help. There is no official proof that redirects positively benefit your Alexa Rank, so use with caution.

10. Post in Asian social networking websites or forums. Some webmasters have suggested that East Asian web users are big Alexa toolbar fans, judging by the presence of several Asia-based websites in the Alexa Top 500. I suggest trying this only if you have the time or capacity to do so.

11. Create a webmaster tools section on your website. This is a magnet for webmasters who will often revisit your website to gain access to the tools. Aaron Wall’s webpage on SEOTools is a very good example.

12. Get Dugg or Stumbled. This usually brings massive numbers of visitors to your website and the sheer amount will have a positive impact on your Alexa Rank. Naturally, you’ll need to develop link worthy material.

13. Use PayperClick Campaigns. Buying advertisements on search engines such as Google or Exact Seek will help bring in Traffic. Doubly useful when your ad is highly relevant to webmasters.

14. Create an Alexa category on your blog and use it to include any articles or news about Alexa. This acts as an easily accessible resource for webmasters or casual search visitors while helping you rank in the search engines.

15. Optimize your popular posts. Got a popular post that consistently receives traffic from the search engines? Include a widget/graph at the bottom of the post, link to your Alexa post or use Alexa redirection on your internal URLs.

16. Buy banners and links for traffic from webmaster forums and websites. A prominent and well displayed ad will drive lots of webmaster traffic to your website, which can significantly boost your rank.

17. Hire forum posters to pimp your website. Either buy signatures in webmaster forums or promote specific articles or material in your website on a regular basis. You can easily find posters for hire in Digital Point and other webmaster forums.

18. Pay Cybercafe owners to install the Alexa toolbar and set your website as the homepage for all their computers. This might be difficult to arrange and isn’t really a viable solution for most. I’m keeping this one in because some have suggested that it does work.

19. Use MySpace . This is a little shady so I don’t recommended it unless you’re really interested in artificially inflating your Alexa Rank. Use visually attractive pictures or banners and link them to your redirected Alexa URL. This will be most effective if your website has content that is actually relevant to the MySpace Crowd.

20. Try Alexa auto-surfs. Do they work? Maybe for brand new sites. I think they are mostly suitable for new websites with a very poor Alexa rank. Note that there be problems when you try to use auto surfs alongside contextual ads like Adsense. They aren’t also long term solutions to improving your Alexa Rank so I suggest using with caution.

Search Engine optimization for blogs

While there are many reasons to blog, there are two primary uses that are becoming more widespread with blogging: To game Google Adsense, and to also game the search engines for better rankings.

Since Blogs are known to the search engines as daily snippets of information that are updated on a frequent basis, they get a lot of preference in the search results.

So from this, how do you optimize your blog?

Depending on the service you utilize, there are still some basics that you can apply. The two biggest blogging sites are WordPress and Blogger. If you are looking for an advantage with SEO, you should use Blogger since they are owned by Google, and you'll be indexed quicker.

Blogs aren't all that much different than a site. The power of a blog is from the frequency of the posting. If the search engines see a pattern of 3 postings per day, they will be very active on spidering that site. Depending on the topic of the blog, you may be able to boost your blog in the rankings if it's related to a hot topic on the Internet.

Now, to the actual optimization.

Since blogs are typically a few pages long, you only need to establish a few rules that will be applied sitewide:

* Use an interesting title - Also known as linkbaiting - your title should captivate the user to read more
* Try to use your blog keywords in the title - while it may be hard to always do this, by keeping the title related to the topic, your blog will always be relevant
* Use the H1 tags - All blog editors allow for custom templates, so be sure to stylize your blog title in the H1 tags
* Link to other blogs - Find other related blogs that your readers might find interesting, and ask for a link in return
* Don't forget about your archives - You may post a topic that isn't hot at the moment, but comes up later - make sure your readers can find that posting

Build Website Traffic Using Blogs

Getting traffic to your website is becoming more and more difficult as the number of websites on the internet continues to increase at an incredible pace. You probably know by now that the key to getting long term traffic is to get your website ranked in the top page or two of the major search engines for at least some search terms. And the key to getting this ranking is to get as many good backlinks as possible from other websites.

There are many ways to get these backlinks: article marketing, directory submissions, forum posting, blog commenting, or participating in link building or exchange networks. Getting backlinks through these techniques can be very time consuming, and the search engines have started to devalue many of these links because they are fairly easy to get.

The sort of links that the search engines value the most are links from regular websites where the link is embedded within content that is relevant to the website to which the link points. In particular, the search engines seem to love links from a blog post in a blog that is regularly updated and that is related to the website. So one great strategy for getting long term traffic is to get as many of these blog links as possible.

So how do you get these blog links? There are two main strategies. The first strategy is to use free blog sites like Wordpress and Blogger. You can find many such free blog sites by searching the web. On any of these, you can set up as many free blogs as you want without having to purchase your own domains. The domain of your blog is just a subdomain of the blogging platform website. If you post regularly to this blog over a period of time (many months) the blog itself will start to generate pagerank and links from this site will have some link value.

The second main strategy is to create your own network of blogs on your own domains. Many webmasters feel that this is an even better technique than the free blog route, because the search engines recognize that anyone can create a free blog website but it takes more dedication to create a standalone website on a separate domain. But there is a special trick to creating a network of blogs that you must use if you want to get the search engines to value these links.

Search engines realize that if a person owns two websites, then a link between these websites does not mean much. After all, it is easy for anyone to give a link from their own site to another one of their websites. The trick in using blogs is to have the search engines believe that each of your websites is actually owned by someone else.

To understand how to make this happen, we must look at IP addresses. An IP address is just a sequence of four numbers called octets, each octet ranging in value from 0 to 255. Search engines generally use the rule that any websites that exists on the same IP address are probably owned by the same person. In fact, search engines generally use the rule that any websites that exist on IP addresses where only the fourth octet is different may well also be owned by the same person, so even these links are devalued.

To get the most value out of your blogs, it is necessary to put your blogs on different IP addresses where both the third and fourth octets are different. If you look around, you can find so called SEO web hosting packages where you can get 10 or 20 different (unique) Class C IP addresses, where "Class C" just refers to the fact that the third octet (and probably fourth octet as well) is different from one IP to the next.

Once you get web hosting with unique Class C IP addresses for your blogs, start writing blog posts. If you continue to blog for several months, these blogs will gain in pagerank and links from these sites to your main website will have a great deal of value. This is a technique that takes some work and a bit of money to overcome the more substantial costs of special SEO hosting, but it can yield great rewards over time, especially when used with other techniques for getting as many backlinks as possible.

These days, backlinks are king. Get as many as you can and the traffic will follow.

Top Tips For Top Search Engine Ranking

Getting traffic to your website is of course much easier if you have top ranking in search engine results for highly searched keywords. The trick is to get this top ranking in the first place. This will take some effort, time, and patience on your part but it can indeed be done. Here are some tips on how to do this most effectively and with the least amount of pain.

Use A Backlink Network

The foundation of your link building efforts should be to use a link network that can get you some good quality links with very little effort. In some cases, if you pick the right keywords and have an uncommon niche for your site, this may be all that you need. But at the very least, using a system that gives you link automatically will at least be a very good foundation for your additional link building efforts.

Do Some Article Marketing

Article Marketing is the granddaddy of all free link building techniques and it is still highly effective. Write a number of articles to provide information about your website and submit these articles to the major article directories. This way you will get backlinks to your website from each of these directories. This approach takes some work, and you really should submit at least ten articles to the directories. Some people suggest that you should even write and submit fifty or more articles, the more the better.

Do Social Bookmarking

Social bookmarking websites can give you one way backlinks if you submit your website URL as a bookmarked site. The more sites you submit to, the more one way links you can get. Sure, it takes a little time to create accounts on each social bookmarking site, but the effort is indeed worthwhile.

Contribute To Forums

Search out forums that are related to your niche. Create an account and put a link to your website in your signature. Then find some posts where you can contribute to the discussion, and you will get a link from your forum signature for each post.

Create Blog Sites

There are numerous free blogging platforms where you can create a free blog and link to your website. You can also create your own blogs on your own domains. If you do that, it is best to consider getting SEO web hosting with separate class C IP addressed for each blog, as this increases the value of links from that blog to your website.

Keep At It And Be Patient

One of the biggest and worst mistakes new webmasters make is expecting instant results from backlink building and SEO efforts. It is well known that getting traffic increases this way will indeed take some time, usually anywhere from two to twelve months depending on your niche. Do not give up! Keep putting in effort to build backlinks to your website and results will indeed come. Just remember, if it were easy then everyone would be able to do it with no effort. The reality is that the top page of Google has limited amount of space, and not everyone will have their site listed on page one. The webmasters who succeed in getting their sites to page one are those webmasters who have put in lots of efficient hard work to get there.

Tips to Increase your pagerank !

One of the great dreams of every website owners is high traffic to their site/blog.So they are looking for good page rank tips to increase their search engine traffic!
In this post, i will explain some tips to increase your pagerank very easily.
So these are the most important tips.
If you have more advises on improving page rank leave a comment :

1. Include a site map on your page. Google is placing more importance on the site map for websites. Include a simple site map and link to it from your home page. You can also use Google Site maps to create a simple site map easily.

2. Include H1 tags for your headers. Include your main keywords in your header and make them H1 for font choice instead of Normal. This will give them more prominence in the search engines as search engine spiders pay more attention to H1 tags.

3. Link your pages. Create a solid link structure so that all your pages link together. This makes it easy for search engine spiders to 'crawl' on your website and it will give you higher search engine rankings as well.

4. Create content laden pages. Other webmasters will be more eager to link to your web pages if you have solid, high quality content. Always include nothing more than top-notch content (not rehashed content) on your pages.

5. Increase your link popularity. This is the most important part of your strategy to increase your Page Rank. Google places a huge emphasis on the number of quality websites that are linking back to your website. If you want to boost your Page Rank, the fastest way to do it is by finding high Page Rank sites that will link back to you. You can do this through a reciprocal link exchange, or through other tactics like blog post commenting or link buying.

6. Internal linking. It is very important to link each your (article) page to any other related article. Let’s say article 1 to article 2. But if you make a circle that would be the best for SEO. Let’s say article 1 to article 2 and article 3 to article

7. Do not use words like _enis or v_gina. Google doesn’t like adult sites so you can get banned.

8. Keeping your page names as shorter as possible. Let’s say domain.com/articles/post instead of domain.com/articles/date/month/year/category/post/

9. Articles should not be only text. Use images in your posts.

10. All above the other tips, your blog/site must have high quality traffic mainly from US/CANADA.

11. Optimizing images. All the time you place any image in your post use ALT tags. Example: .

12. Submitting to search engine directories will give your site a significant result. I believe DMOZ is the most popular.